Review snapshot
Whether Luma's packaging and cafe rollout is ready for the Oct 19 launch, and exactly what still blocks it. Prepared by Northstar for Leo ahead of the Oct 5 location check.
- Client
- Luma Coffee
- Rollout owner
- Maya Chen, Northstar
- Final approver
- Leo Martin, Luma
- Location check
- Oct 5, 2026
- Target launch
- Oct 19, 2026
- Review date
- Sep 22, 2026
Rollout items ready32 of 397 open
Proofs pending1250 g bag
Cafes with open items5 of 9Alberta to Sellwood
Gate criteria
| Gate | Status | Verified by | Detail |
|---|---|---|---|
| Packaging SKUs approved | 12 of 12 | Leo, Sep 14 | Production approved |
| Cafe menus approved | 9 of 9 | Leo, Sep 14 | Ready to print |
| 250 g bag printer proof | Waiting | Nina | Corrected proof with Leo |
| Location folders complete | 5 of 9 | Maya | Alberta, Belmont, Division, Sellwood open |
| Manager names confirmed | 6 of 9 | Maya | Alberta, Belmont, Hawthorne open |
| Cafe distribution | On hold | Leo | Until every location owner is named |
What blocks cafe distribution
Launch decision
- 12 packaging SKUs approved for productiondone
- 9 cafe menus approveddone
- Corrected 250 g bag proof approvedopen
- All 9 location folders completeopen
- All 9 cafe managers named on the distribution listopen
Recommendation
We recommend Go for packaging production once the 250 g proof is approved, and Not yet for cafe distribution. Folders and names are on track for Oct 2, which leaves the Oct 5 location check two weeks before launch, as agreed.
- Maya ChenAccount Director, owns the rollout
Tracks each gate and runs the Oct 5 check.
- Leo MartinMarketing Lead, final approver
Approves the proof and names the last managers.
What would move distribution to a go
- Location folders
- Each cafe gets only its own current files, sized for its boards
- Manager names
- One named owner per cafe receives and removes files
- Printer proof
- The 250 g bag cannot release to production without it