Luma CoffeeBrand portal with Northstar Studio
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Leo MartinMarketing Lead, Luma Coffee
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WorkstreamsPackagingCafe rolloutSeasonal releaseBrand guidance

Good to see you, Leo

Luma Coffee brand refresh with Northstar Studio. Data through Sep 21.

Launch Oct 191 proof waiting on you
Open approvalsRollout plan

Where the refresh stands

Packaging is approved. Cafe distribution waits for 7 items.

Leo approved production on Sep 14 and held distribution until every cafe has a named owner. Launch is Oct 19.

3 of 5 phases done, rollout in progress
  1. BriefAug 6
  2. TerritoriesAug 26
  3. PackagingSep 14
  4. Rollout7 open
  5. LaunchOct 19

What needs Leo

  • Approve the corrected 250 g bag proofPrinter proof with the revised origin panel. Production release waits for it.
    Open proof
  • Name the last 3 cafe managersAlberta, Belmont and Hawthorne. Cafe distribution stays on hold until every location owner is named.
    Update rollout
  • Chase 4 location foldersAlberta, Belmont, Division and Sellwood still need storefront photos and menu board sizes.
    Open requests

Rollout status

Readiness review

Location folders and the manager list are the only open work.

Live from the Dashboards app, data through Sep 21Open the full report

Figures

Results
Rollout ready
32/39

7 open

Rounds used
2/3

Warm territory

From library
36/44

Guidance

Proofs pending
1

250 g bag

Approvals

Approval room
A client and a designer reviewing creative proofs250 g bag, corrected proofRevised origin panel. Needs Leo before production release.Waiting on youBrand designers reviewing coffee packaging mockups on a roastery workbenchWarm territory, round 3Seasonal colour and the origin panel. 2 of 3 rounds used.In revisionA team lead checking a launch checklist on screenCafe rollout readinessPackaging approved. Distribution on hold for 7 items.On holdA small team session around a shared screenCafe partner kitWhat each cafe receives and the rules that come with it.Ready to share

Brand guidance requests

Brand desk

Activity

  • Maya posted the September rollout update32 of 39 items ready. 7 open items, all location folders and manager names.
  • Nina published three settled brand rulesSeasonal colour, origin story length and small use sun artwork, with citations.
  • Leo approved packaging production12 packaging SKUs and 9 cafe menus. Cafe distribution held.
  • Leo approved warm territory revisionsRound 3 covers seasonal colour and the 250 g origin panel.

Your contact: Maya Chen

Account Director at Northstar Studio. Scope, dates and approvals. Replies within one business day.

Ask Maya
  • Nina AlvarezCreative Director, Northstar Studio
  • Leo MartinMarketing Lead and final approver, Luma Coffee