Luma CoffeeBrand portal with Northstar Studio
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Leo MartinMarketing Lead, Luma Coffee
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WorkstreamsPackagingCafe rolloutSeasonal releaseBrand guidance

Brand desk

Ask a brand question and send what the rollout needs. Settled rules are answered from the library, exceptions go to Nina.

36 of 44 answered from the library4 folders requested

Settled rules

Cafe kit
  • Seasonal colourOne seasonal accent per release, from the library
  • Origin story lengthTwo lines on menus and cards, full story on the bag
  • Small use sun artworkWordmark below the minimum size

Anything else goes to Nina Alvarez for creative review, usually within two business days.

Questions by week

Live from the Dashboards app, Aug 1 to Sep 19

Guidance requests

Ask Maya or Nina. Answers cite the library rule, so cafe managers see the same source.
Open in Project Chat

Assets and photos from Luma

Storefront photos, board sizes and the manager list. Each request shows its cafe and due date.
Open in File Request